End Child Poverty California
End Child Poverty California
End Child Poverty California (ECPCA) is a campaign that supports public policy and advocacy, collaborations and partnerships, and community efforts to end child and family poverty in California.
the challenge
As ECPCA emerged as its own entity after operating as another agency’s program, it needed a site that clarified its activities, goals, and relationship with the parent organization, while inspiring advocates to join its cause.
the solution
- We developed branding for the new organization, with graphics based on beloved icons of the state of California.
- We created a structure that highlights the interconnectedness and specifics of the organization’s many campaigns and coalitions.
- We built a searchable library of advocacy resources, arming Californians with current news, data, and strategies for impacting the actions of their decision-makers.
Helping ECPCA establish its independent digital identity through a cohesive brand and thoughtful content strategy was an exciting opportunity to inspire advocates and foster impactful collaborations. This project exemplifies how intentional design can empower and drive a movement for change.
Ashley Simoneaux
Senior Account Manager
The team was able to translate our feelings, vibes, and vision for the new brand and website perfectly.
Stephanie Liem
End Child Poverty California