Belser Law Firm
Belser Law Firm
Belser Law firm is a fourth-generation-led firm offering legal expertise in complex civil litigation, estates and probate, business law, and land use & property law.
the challenge
At a point of transition in generational leadership, Belser Law Firm wanted to put forth an approachable image and focus attention on the strengths of the organization.
the solution
- We delivered a full visual rebrand by walking the client through a series of workshops and aesthetic reviews. The result is a visual brand that represents the firm’s approachability, determination and can-do attitude.
- Based on SEO research, we recommended a list of blog topics for the firm’s knowledgeable attorneys to address; and reviewed each blog entry for opportunities to insert popular search terms.
- We directed a photo shoot to gather personality photos and authentic location images that highlight the firm’s people and its dedication to its home region.
The Belser team has a firm grasp on their internal values and their value to clients. It made branding a fun process.
Katie Fox
Director of Content & Client Services
Beam & Hinge made developing our new visual brand and website an interesting and enjoyable experience. They asked thoughtful questions, provided solid guidance, and kept the project moving despite our team’s busy schedules. We love our new look!
Freeman Belser