Off the rack is great for clothing. For websites? Not so much. In general, custom websites are more professional than templated ones, so they come across as more legitimate and trustworthy to visitors. In fact, some studies indicate 75% of people base a website’s credibility on its design. This can be particularly important for newer and growing businesses trying to gain a foothold in the marketplace.

This increased credibility helps establish your brand’s authority in the industry with your target audience, which can result in more engagement and stronger relationships. That’s not the only benefit conferred to companies with a custom web design.

• Custom Sites Can Improve the User Experience. A well-designed custom website can encourage visitors to spend more time engaging with your content and can lead to more conversions. Your virtual visitor’s journey can be tailored and elements as simple as buttons can be manipulated—whether size, shape, color, or copy—in more ways to encourage action.

• Custom Sites Can Be Made More Secure. Custom websites can be built with security measures that templated sites can’t match. Ultimately, those measures, from encrypted connections to regular software updates, can help protect your intellectual property, as well as the data of your visitors.

• Custom Sites Can Boost Your SEO. While some templated sites have basic capabilities around search engine optimization (SEO), just as they do with UX features, they give you the bare minimum. In a world dominated by search, the bare minimum can leave your site on the second page in the most popular search engines. That’s lost traffic and potentially lost business. A custom website allows for more opportunities to improve your SEO rankings, ensuring your online presence is always visible. 

• Custom Sites Can Be Scaled More Easily. Scalability is built into custom websites. So, as your business grows, your website can grow with it. You won’t have to deal with the pain or time of transferring your site to a new design every time your business reaches a new milestone.

• Custom Sites Can Be Adjusted for Performance. If an element of your custom-built website needs to be adjusted for performance or any other reason, it can be. Templated designs, on the other hand, are limited in their flexibility. So, you’ll encounter the same issue with smaller, intermittent adjustments as you may run into with scalability.

On top of the above, with a custom website by a company like Beam & Hinge, you’ll be supported by a team that can calibrate your site to ensure continuous optimization. Unlike with templated sites, this expertise is only a call or email away. The bottom line is your business will be better positioned for success—today and tomorrow—with a custom website.